Thoughts on design, tech & culture.
Expert perspectives from our team on building better digital experiences and growing ambitious brands.
Core Web Vitals in 2026: What Actually Moves the Needle for Rankings
LCP, INP, and CLS explained without the jargon — plus the specific front-end changes that move real-world Core Web Vitals scores, not just lab test results.
Local SEO for Multi-Location Businesses: A Practical Playbook
How to rank every location without triggering duplicate-content problems — Google Business Profile management at scale, location page structure, and citation consistency.
AI Overviews and GEO: How to Get Your Brand Cited by ChatGPT and Google AI
Generative Engine Optimization explained — how AI Overviews, ChatGPT, and Perplexity actually select sources, and the concrete changes that make your content more citable.
Redesigning Your Website Without Losing Your SEO Rankings
A step-by-step framework for replatforming or redesigning a website without tanking organic traffic — URL mapping, redirects, and the pre-launch SEO checklist.