Have you ever uttered the words “Hey Siri” or “Okay Google” to locate something on the internet? If so, then you are already engaged with voice search and you’re not alone. In 2025, more people will be talking to their devices instead of typing.
Voice assistants completely transformed how users experience the internet, whether it be finding the closest coffee shop, or asking about tomorrow’s weather. And that’s why businesses can no longer ignore Voice SEO.
At Acuity Digital Services, we pride ourselves on being able to keep our clients ahead of trends. Let’s dig into why voice search is important and how to optimize your website for it.
Why Is Voice Search Growing So Fast?
Voice search is rapidly becoming a more common practice. There are numerous reasons for this, so many new devices like smartphones, smart speakers, and even cars that have built-in assistants influence many people to use voice search. Here are some of the reasons voice search is exploding:
- Speed – People talk faster than they type.
- Hands-free – Driving, cooking, distracting kids.
- Natural – Talking is easier than typing for many.
In fact, stats suggest that over half of all the searches online in 2025 will be voice-based. If your business is not ready for this, you are missing an important part of the traffic pie!
How Is Voice Search Different From Text Search?
Here is where businesses make their first big mistake: they assume that their SEO by voice is no different from their traditional SEO. It really is different. With typed SEO, people generally type short phrases such as “pizza near me.”
With voice search, verbs and conjunctions often appear and the queries will be longer and more natural (“Where can I get the best pizza near me right now?”). Voice search is more conversational, it is question-based, and it is often more local. This means your website content needs to match.
How to Optimise Your Website for Voice Search?
Here are a few actions you can take (with direction from professionals like Acuity Digital Services):
Use Natural, Conversational Language
Your content should mimic the way people talk, so love those conversational phrases. Instead of worrying about just short, stiff keywords, you should use full sentences and long-tail phrases; think:
- “How do I unstop a plumbing issue?”
- “What’s bad credit score- medical debt?”
These phrases mirror how users speak into their devices.
Optimise for Featured Snippets
Voice assistants regularly take their answers from featured snippets (or position zero on Google). To land in these snippets, ensure you do the following as optimally as possible:
- Answer common questions straightforwardly and succinctly.
- Add structured data (use headings, bullet points).
- Add an FAQ section to your service pages.
Focus on Local SEO
Voice searches are also often local. For example, “What’s the closest vet?” or “Best bakery in [City].” So make sure you are keeping your Google Business Profile and even your site related to local optimisations by ensuring you are populating the following:
- Correct NAP (Name, Address, Phone number)
- Business hours
- Reviews and photos
And of course using location keywords e.g. “top-rated web design in Perth” or “SEO service provider that services my house.”
Improve Site Speed & Mobile Experience
Voice searches typically occur on mobile devices, so you’re potentially losing out if your site is slow or clunky. Google takes page speed into account and will rank your site down if it is slow to load, so here’s what you should do:
- Compress images
- User responsive design
- Minimize loading times
Add FAQs to Key Pages
FAQs are a gold mine for voice SEO. Not only can you insert real natural question based content in this spot in your content marketing strategy, but you also can use real questions from your audience, such as “Who,” “What,” “When,” “Where,” and “How” questions in the body of FAQs for pages. For example:
- “What does a digital marketing agency do?”
- “How much does PPC advertising cost in 2025?”
The Future Is Voice-First—Is Your Business Ready?
As voice-assistants become more intelligent, and more people start using them, voice search will become a default behaviour. Businesses that adapt to these future behaviours will be more visible, more beneficial, and more trusted by users.
At Acuity Digital Services, we help businesses create future ready digital strategies, including voice SEO. This could include writing your content in a more natural spoken tone, updating your local listings, or even structuring your site so that your content appears in Google’s featured snippets.
Final Thoughts
Voice SEO is not just a technology trend. It is a change in how people search and it is not going away any time soon. The sooner you optimise for what people say, the better chance you will have of getting ahead of the competition.
Let Acuity Digital Services help you be the answer your customers are asking for – literally. Contact us today and let us help you get your website ready for voice search.
