Privacy Policy of Acuity Digital Agency

Privacy Policy of Acuity Digital Agency

Acuity Digital Agency is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, process, and safeguard your data when you access our website www.acuitydigitalagency.com, interact with us offline, or use any of our digital marketing, web development, branding, and technology services.

By using our website, submitting your information, or interacting with us through any medium, you acknowledge that you have read, understood, and agreed to this Privacy Policy.
If you do not agree, please do not use our website or services.

 

This electronic record is generated under the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and does not require any physical or digital signatures.

1. Scope of This Privacy Policy

This Privacy Policy applies to:

  • All visitors, users, leads and clients of Acuity Digital Agency

  • Our website, landing pages, forms, and communication channels

  • Any information shared through email, phone, WhatsApp, CRM forms, or offline meetings

 

It does not apply to third-party websites or applications linked from our website. Those platforms have their own privacy policies.

2. Information We Collect

We may collect information in the following ways:

2.1 Information You Provide

When you fill out forms, request a quote, subscribe to updates, or contact us, you may provide:

  • Name

  • Email address

  • Phone number

  • Company name

  • Project details or requirements

  • Any files, documents or messages you share

  • Location or address information

  • Social profile or business information (if provided voluntarily)

You agree that we may store and use this information for communication, service delivery, and updates.

2.2 Information We Collect Automatically

When you visit our website, we automatically collect:

  • IP address

  • Device type

  • Browser type

  • OS information

  • Pages visited

  • Time spent on the website

  • Referral source

  • Clicks, scrolls, and interaction data

  • Cookies and tracking pixel data

This information helps us improve website performance, UX, and marketing effectiveness.

2.3 Information from Third Parties

We may receive information from:

  • Advertising partners (Google, Meta, LinkedIn, etc.)

  • Analytics providers

  • CRM tools

  • Social media integrations

  • Third-party technology partners

  • Event platforms where you register to meet us

Such information may include digital behavior, engagement, contact details, or communication preferences.

3. How We Use Your Information

We use collected data for legitimate business purposes, including:

3.1 Service-Related Communication

  • Responding to inquiries

  • Providing quotes and proposals

  • Scheduling meetings and project discussions

  • Sending updates and essential notifications

3.2 Marketing & Engagement

  • Sending newsletters

  • Sharing offers, promotions, or insights

  • Retargeting through ads

  • Improving campaign performance

(You can unsubscribe anytime.)

3.3 Website Improvement

  • Traffic analysis

  • UX optimization

  • Detecting technical issues

  • Enhancing content and navigation

3.4 Legal & Compliance

 

  • Complying with applicable laws

  • Responding to government requests

  • Preventing fraud or misuse

4. Legal Basis for Processing (As Per IT Act, 2000)

We process your information based on:

 

  • Your consent (when submitting forms or contacting us)

  • Contractual necessity (when availing services)

  • Legitimate interest (analytics, UX improvement, marketing)

  • Compliance with law

5. Sharing of Your Information

We may share your information with:

  • Verified third-party vendors or partners assisting with your project

  • Payment/service providers (only if required)

  • Event platforms (if you register to meet us)

  • Cloud hosting providers

  • Internal team members working on your project

  • Government authorities when legally required

We do not sell, rent, or trade your personal information.

 

Any sharing is done with strict confidentiality and your consent where applicable.

6. Cookies & Tracking Technologies

Our website uses cookies, pixels, and similar technologies to:

  • Personalize user experience

  • Track website analytics

  • Improve advertising targeting

  • Understand behaviour for UX improvements

 

You can disable cookies from your browser settings. However, some features may not work properly if cookies are disabled.

7. Third-Party Links & External Websites

Our website may contain external links (e.g., payment gateways, tools, event registration platforms).

 

We do not control their privacy policies.
Please review their respective terms before sharing any information.

8. Data Storage & Security Measures

We follow Reasonable Security Practices as per the IT Act, 2000, including:

  • SSL-encrypted website

  • Secure cloud hosting

  • Firewalls & malware protection

  • Access-controlled systems

  • Regular security audits

  • Data minimization practices

 

While we take strong precautions, no online platform can guarantee 100% security.

9. Your Rights

You have the right to:

  • Request access to your personal data

  • Request correction of inaccurate information

  • Request deletion of your information

  • Withdraw consent for communication

  • Unsubscribe from marketing emails

  • Object to non-essential processing

 

To exercise these rights, contact us using the details below.

10. Grievance Officer

(As per Rule 5(9), IT Rules 2011)

Grievance Officer
Acuity Digital Agency
Email: mitesh@acuitydigitalagency.com
Address: Ahmedabad, Gujarat, India

We aim to resolve all grievances within 30 days

Privacy Policy